Unified of the American Constitution Essay Example for Free

Unified of the American Constitution Essay What was the original intent of the U.S. Constitution? Why did Alexander Hamilton want to create a more powerful centralization of federal government? What is the difference between Democratic-Republican and Federalist? Analyzing and resolving constitutional issues was an ongoing process during the eighteenth century. According to Jack Rakove â€Å"†¦ from a historical perspective this book, guidelines, approval around the constitution, form political worries about reviewing in 1780, the Constitution and the clarification of the scope that the debate on the role of the original intent of the constitutional debate should be interpreted to play. † 1 Also Rakove thinks the federal constitution must be developed to address the representatives of the executive power and the rights and constitutional concepts in a way reflecting the highest law. The federal convention or intense political debate followed. Similar to Rakove, some people believed the Constitution could give people clearer rules to tell them what they were supposed to do or not. In addition, the Constitution could also prohibit the government from what they should not do. The government needs to guarantee freedom for people, and what rights belong to people couldn’t be violated. The Constitution also remains above the government; while maintaining above the people, its like a barrier to prevent the government from expanding. The Constitution could guarantee justice and equity for what the government sometimes did, like being secretive, and corrupt, which violates and ignores the Constitution by following the money of corporations, lobbyists, and bankers that are destroying our country, freedoms, economy, and our way of life. It provides a set of hard-fast rules for the creation and perpetuation of a Legislature, an Executive, and a Judiciary Branch. According to Madison, he was the person strongly argued for the central of the government that would unify the country and he was the most important person to write and creation of the Constitution. People call him Father of the Constitution. He thought a representative government suppose governed by those smaller states. The  power should be limited by the Federal Government because those specific areas know what they wanted and had representatives their interests. So the best way to vote was elect representatives was social system, citizens because they lived in same of the territory, it would be easier for them to agree to work together to realize their ideas. The government should protect different rights because through their representative institutions pronunciation sounds more in line with the interests of human society and the decision of the people were subject to their own interests, such as the freedom of speech, religion and the press. Alexander Hamilton believed the new U.S. administration should be divided into three divisions: Congress executive, legislative and judicial powers. 2 The government divided into three sections would provide checks and balances to prevent any one branch from becoming too powerful, and that by working together in three different branches can concentrate power in the state. He also believed that serving the life of good character, or, more precisely, would give stability to the administrative offices on the other hand, that short-term services only encourage politicians to focus on re-election, rather than the rule in this country. Hamilton also thought people should have bicameral: one is upper chamber, called the Senate, including the elite aristocracy of the country, and one is lower chamber, called the General Assembly. Would be the seat of democracy for the American people, Senator Election life’s by the House of Lords and the elected representatives of the elected term of three years. According to George Washington, â€Å"from all classes of Citizens, The reflection on the days of difficulty and danger which are past is rendered the more sweet, from a consciousness that they are succeeded by days of uncommon prosperity and security. One says George Washington was a very passionate, very proud man. In this sense, he was seen as a quiet man. His pride came from a sense of honor. This was reflected in; he would do everything, and He showed humility, when he was appointed commander of the Continental Army s commander in chief, he said he did not think he had the ability to task, but it needed to start with all his strength. He also had a heart of gratitude and sincere attitude. He respected the views of the  Congress; he would make every effort to live up to their expectations. His believed in public service his entire life, if you sport or tooted his horn† to get the job, then you are not eligible to sow themselves. In conclusion, the differences between Jam es Madison, Alexander Hamilton, and George Washington were James Madison believed in a limited federal government, and Alexander Hamilton believed in a strong, extensive federal government. George Washington was friends with Alexander Hamilton, and George Washington was also a Federalist, so he believed in a strong central government because George Washington believed that if our nation would survive then we would need a strong government and the government needed rules to go by or they would basically rule over Americans. But they all have their different ways to seeing and saying the same ideas about the constitution in the eighteenth century. On the other hand, the similarity between James Madison, Alexander Hamilton, and George Washington were having similar ideas about the constitution in eighteenth century. They all want to make the unification of the constitution of U.S. because it can protect all of our rights of its citizens. One could argue about the Federalists was more important than the Republicans because the Federalists make the country more organized and clearer rule for all the people in the U.S. This is the agreement for the most important power of the constitution because the process of drafting and ratification of the Constitution led to the victory of the Enlightenment philosophy: the full definition and addressing social and political issues of integrity and ability of the human rational nature of man and society personalities and beliefs. Indeed, the Constitution itself is perhaps best understood as an Enlightenment document, also because it reflects the target, order, freedom and justice and the general welfare of its preamble and its explicit and implicit promises, the concept of limited government, civil liberties , Church and State, military strength limitations, as well as the separation of an open society.

Factors of Absenteeism and Impacts on Organizations

Factors of Absenteeism and Impacts on Organizations It create a big problem in an organisation when employees misses too many days off from work and in these situations other employees have to cover their work who are off from work and the work simply does not get gone in a well manner. The company must find out that the absence is involuntarily or voluntarily because involuntarily means any kind of illness or any unavoidable reason by which the employee is unable to come on work. Voluntarily means when an employee is absent from work without any reason manager need to worry about this kind of absence of employee need to get any documentation. Some time the absence may be excessive in this case manager should compare the employees attendance record with the other employees if the record of one employee is bad then the other means he was too many days off from work then it may be excessive absenteeism. So the manager should discuss all the matter to the employees very friendly to improve the performance of the company the employees must aware of this thing that their absence is affecting others. Manager should give a written notice to the employee who is absent too many days from the work to warn him/her Basically absenteeism occurs when an employee of any organisation does not come to work due to several intentional or unintentional reasons like illness, injury, or any other habitual reason. Absenteeism affects the business in the terms of lost productivity. According to U.S. bureau of the census and U.S. bureau of labour statistic up the direct losses about $40 billion a year and social security administration determined that, annually workers missed more then half a billion days. http://www.enotes.com/biz-encyclopedia/absenteeism Types of absence There are many reasons why people off from work. Some those can be categorised as: Short-range sickness absence (uncertificated, self-certificated, or covered by a doctors fit note which replaced the sick note from April 2010) Long-standing sickness absence Unofficial absence or persistent lateness Other absences:  for example,  annual leave; maternity, paternity, adoption, or parental leave; time off for public or trade union duties, or to care for dependents; compassionate leave; educational leave. How much does absenteeism cost your business? The workers which are absent from the work cost the business a lot and decrease the revenue of the business Especially unplanned absence from work cost a lots to business like casual sickness of employee casual absence can affect per day productivity of business. This is a common problem of organisations in every organisation employees have 5.4 unplanned absence in 1 day. According to Mercer,  Absences, the total cost of absence can equal as much as 36% of payroll (compared to 15.4% for health care coverage). Of that figure, 9% accounts for unplanned absences. Planned absences, like vacations and holidays, average 26.6%. For a midsize business, this unplanned absence can account for as much as $4.5 million dollars per year. (http://www.super-solutions.com/CostofAbsenteeism.asp) Employer of the business must look upon the direct and indirect expenses incurred by the employee absent from work. Direct cost are the cost which are normally paid to the employee as a benefit during the absence form work it include sick absence, paid holidays or vocations. But the real impact of the absence of employee comes in the form of indirect cost which are represented by: The absence of employee affect badly in the completion of any project or can slow it down If the employee us absent from worker the a temporary worker or the employees supervisor have to cover the work of the absent employee The absence of the employee slows but does not stop bleeding The replacement of employee is less efficient in an organisation it can be percentile as follow: 71% as efficient during unplanned incidental absences 79% as efficient during planned absences 80% as efficient during extended absences The work output of 4 to 8 co-workers was reduced by 19% Normally non attendance can cost as much as about  £1000 to business per employee every year one person is taking day off from work might be not seem like a big issue but when we add up the sum it cause the decrease in the productivity with the increased strain on other areas of the business. The fact is that it should not be taken lightly. What if you need to hire in a temporary worker to pick up the workload? What if someone who is covering the work needs to be paid overtime? What if their absence means a suggestion doesnt get in on time resulting in a lost contract? Indeed, absenteeism can take a financial toll in several companies for that matter in different respects. The most obvious cost in the sector of sick leave benefits provided that the business offers some benefits but there are many hidden costs as well. These are some hidden charges which cost to business in the case of absenteeism as follow: Lost productivity of the absent employee Overtime for other employees to fill in Decreased overall productivity of those employees Any temporary help costs incurred Possible loss of business or dissatisfied customers Problems with employee morale More over IHC estimates that 13.4 million working days a year are lost to stress, anxiety and depression, and 12.3 million to back and upper limb problems. And the overall cost to UK industry? A whopping  £11.5bn in 2002 was paid out in wages to absent employees and on additional overtime and temporary staff cover, according to the CBI. http://news.bbc.co.uk/1/hi/business/3563609.stm Numerous factors Taking a one-off sick may not seem a problem to the employees in a organization but they all add up to a major cost to a organization as well a industry of any country So much so that according to a report by healthcare consultancy IHC, 40 million days are lost each year in the UK to workplace absenteeism. And 93% of employees was absent from work due to colds and flu IHC says that in reality at least half of all workplace absence has absolutely nothing whatsoever to do with health. People decide to stay away from the office personal or domestic issues. http://news.bbc.co.uk/1/hi/business/3563609.stm Motivation Many employers attempt to clear out on unwarranted absenteeism through tighter control. They ask employees to attend a meeting with their supervisor straight away upon their return to work, they demand a note from a doctor or use some other ways that targets the symptoms of absenteeism rather than its underlying causes. But the problem remains the same because they must concentrate to cut the roots of the problem the only thing that must do is to motivate. They must start by creating a relaxing an secure environment in which to communicate must create a point one where the shop floor workers can meet management without any pressure n discuss the problem which they are facing . Employers must communicate it is very important task in motivation which tell the views and happiness of everyone in the business Performance = function (ability x motivation) There are number of different views of different people that what can motivate the workers. The most common theory of Herzberg is discussed follow: Motivational Theory: Herzbergs Two Factor Theory Herzberg found many aspects of that what factors please the employees or displease the employees about their work place. He developed the motivation hygiene theory in which he called the motivators and the dissatisfiers to using hygiene term in the sense of to maintenance factors which are very important to avoid dissatisfaction. Herzberg theory of motivation was based on two factors hygienic factors and motivator factors Hygiene Factors which can demotive when the employee is not present. Hygiene Factors influence the dissatisfaction of a person, but are rarely  identified as creating job satisfaction.   Supervision Interpersonal relations Physical working conditions Salary Company car Security Relation with subordinates Personal life Motivation Factors which will motivate when present.  Ãƒâ€šÃ‚  Job dissatisfaction isnt  usually  caused by a lack of Motivation Factors, but they are  identified as the cause of job satisfaction. achievement advancement recognition responsibility work itself The factors that motivated them in the workplace These all are the factors that gave the employees an motivation to work to resultant in job satisfaction. These are also known as motivators these motivators increased the job satisfaction of the employee towards his work and further increase the efficiency Those factors that prevented job dissatisfaction These factors are those that banned the job dissatisfaction. These factors did not make the employee happy or have job satisfaction it just removed the un happiness out of working. They are also know as hygiene factors these factors effect on the efficiency of the employees or it reduce the performance of the employee in work Herzberg believed that all factors include into one of these categories and therefore had separate cost. Some factors include into both categories although they held a stronger position in one of them. Attribution theory Attribution theory suggests that we observe a persons behaviour and then try to establish whether internal or external forces caused it. If it is a judged to be internal it is seen as being under the persons control if it is judged to be external it seen as a result of the situation. Attribution is said to be subjected to a number if consideration because we judge actions in a context. For example we judge how distinctive behaviour is and whether behaviour is unusual for a particular person. If for example the person is absent from and the circumstances are that his or her attendance record is exemplary then the behaviour could be considered unusual and an external cause (that is that the behaviour is outside the control of the individual) will be attributed. If the absenteeism fits in with the general pattern of behaviour then an internal attribution will be attached (that is it will be seen as being under the persons control. We also judge how consistent the behaviour is if it is consistent then we are most likely to attribute the behaviour to internal causes. (Organisational Behaviour and Work 3rd edition Fiona M.Wilson 2010) Measurement HOW TO MEASURE ABSENTEEISM: The most clear way to measure employees absenteeism is to make records of the attendance of the employees that how many days have employee not have came to work in many companies there is some sort of clock in or accountability set up to record the attendance of the employees working there when we have the proper record then we can easily know that how many employees are ill. Another key element of measuring the absence effectively is accurate measurement and monitoring. An organisation must measure if it has a problem with the absence issue its extent and the best way to solve or control this issue. There are just a fewer organisations which have set the target to reduce the absenteeism There are different measures that can be used to calculate the absence each of the measure provides the different aspects of absence. Lost time rate This measure show the overall percentage of the total time available which has been lost due to the absence of the employees of organisation For example:   10 one-day absences: 10 x 10 x 10 = 1,000   1 ten-day absence: 1 x 1 x 10 = 10   5 two-day absences: 5 x 5 x 10 = 250   2 five-day absences: 2 x 2 x 10 = 40   The trigger points are normally different in many organisations. As for all types of absence, the underlying causes will need to be identified. This measure  shows the percentage of total time available which has been lost due to absence of employees: Total absence (hours or days) in the period  x 100   Possible total (hours or days) in the period   For example, if the total absence in the period is 124 person-hours and the total time available is 1,550 person-hours, the lost time rate is:   124  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   x 100 = 8 %   1,550   It can be calculated separately for individual departments of the organisation or groups of employees to reveal particular absence problems. Frequency rate    The measure access the average number of absences per employee, it access as a percentage. It does not give any sign of the length of each absence period, nor any sign of employees who take more than one spell of absence:   No of spells of absence in the period  x 100   No of employees   for example: If we take the record of organisation of one month so employed on average 80 workers, and during this time there were a total of 16 of them was absence, the frequency rate is:   16  x 100 = 20%   80   by counting the total number of workers who take at least one day absence in one period rather than the total days of absence this measurement will show the individual frequency rate Bradford Factor The Bradford Factor identifies the constant short range absence for individuals, by measuring the number of days of absence, and is therefore a useful measure of the disturbance by this type of absence. It can be calculated using the formula:   S x S x D S = number of absents in 52 weeks taken by an person   D = number of absents in 52 weeks taken by that person For example:   10 one-day absences: 10 x 10 x 10 = 1,000   1 ten-day absence: 1 x 1 x 10 = 10   5 two-day absences: 5 x 5 x 10 = 250   2 five-day absences: 2 x 2 x 10 = 40   the trigger points will be different for all of the organisations. As for all types of absence, the underlying causes will need to be identified. Steps to Control Unauthorized Absence There are different theories which explain the causes of the absence and by which we can realize that we cannot solve the casual absence issues and other types of absence but we need a comprehensive approach to reduce the issue of absenteeism. There are three steps on which the company or employers must concentrate to avoid or control the absenteeism Step 1: The employers must make a absence policy in an working order. Not only the absence policy but also they must use other systems to make sure the rules and regulations of the absenteeism policy are implemented to employees in well manner such as: We must train the manager about the cost of the absenteeism and how to overcome it Make an policy or more rules regards to reduce the money if the employees gone absent and communicate with them that how much money they have lost it will force them not to be absent without any reason but the most important thing we have to check the local legal regulation and policy before this method Must record the attendance of the employees and there should any kind of reward for the employee who was on work all the days in a period or who containing the maximum attendance let all the employees chose the winner for that We must make an absence policy align to the other policy specially which is related with the employees benefits. Such as we can create rules to not to give any kind of incentive or any loan to the employee whom attendance is not good Step 2: We must make sure the employment system and the selection system consider absence issue such as: The recruiter for employees should mention the medical and health conditions as an main concern We must make sure in interviews or in start that the candidate has an positive attitude towards the attendance importance It is very important to check not only for competency fit he must be checked for job fit which includes the interest and personality of the candidate according to the nature of the job Step 3: Some of the problem of absenteeism is related to the job problem. If there is any poor performance of any employee then we must take action: We must make the elastic working time arrangements like if employee have any kind of problem to go on Monday for domestic demands they can easily replace Monday to Saturday or any other day or if the employee attend the half day then he can work additional hours tomorrow to cover the missing hours We must put some interesting aspects in the job by enlarging the responsibilities by changing the nature of the job by making it challenging to the subordinates or by providing the additional trainings or coaching. What actions a manger should take for absence The important challenge for managers is to make people happier at work. This is a fact if the people are happy on the work then there will be less day off from work every time they wake up with a stuffy nose. Managers need to become more tuned to their employees they have to take care of several things like emotional needs and find out what really motivates them. To reduce the amount of absence they must take some good decisions: Pick the right person for job by interviewing and selecting people Give more time to or pay more attention to the applicants human side other then the qualifications. Find out what makes the employees happy and make sure about the views of them that they think positive and sure about it that job suits them Should motivate your people and coach them in different ways . As with all theories there is not even any guarantee that it will work very time but the majority employees are responsible people and if the we treat them in a good manner them they attitude towards the work will be positive manner. Mostly some of the employees need to know about their performance in the organisation if we want to really motivate them then we must give them the feedback and must guide them how they can improve their work more efficiently. Managers can make the job more interesting to employees by giving them the responsibilities, challenges, giving them new projects for work, or trainings. We should regularly communicate with them formally and informally and must involve or organize the staff meetings.

Social Media as Advertising Platform: Case Study

Social Media as Advertising Platform: Case Study The report represents an analysis of the promotional strategies implemented by Love for Food. The company has chosen social media as its promotional platform. The complete report has been presented based on identified aims and objectives. Among various measures available to study the performance of effectiveness of marketing strategies, such as A/B testing, multivariate testing and assessing Facebook analytic, the Facebook analytic model has been chosen. With the help of AIDA model, the discussion identifies that the company has not been successful to initiate effective demand due to flaws in promotional strategies. The reflection provided in the study shows this analysis has been very informative to enhance knowledge about the use of Facebook Insights. The discussion puts forth a study of web analytics. The report is presented in the scenario of a firm Love for Food. The business has chosen Facebook as the medium of promoting the business. The report will put forth a brief background of the study and the enterprise. It will identify key aims, goals, objectives and research questions for the discussion. Many strategies of research will be evaluated. Based on the evaluation a key strategy will be selected. The discussion will also put forth a process of experiments based on theoretical perspective, a data analysis will be presented by identifying effectiveness of the marketing strategies. A brief reflection will be presented by addressing key factors identified in the study. In the end, the discussion will be concluded by providing a concise summary. Background Love for Food is a bakery company based is an UK-based bakery firm. The organisation is considering to take online shopping as its key business domain. It has chosen Facebook as a feasible online media to sales its products (Facebook.com, 2017). Since, this platform is cost effective and offer high degree of reach (Bharadwaj, et al., 2013). But, it is imperative for Love for Food to assess the effectiveness of Facebook to promote the services. The study will focus on web analytics using Facebook insights to assess the effectiveness of this tool (Selwyn Facer, 2007). The enterprise has been successful to generate likes and shares of by promoting its Facebook page. But, the firm wants to enhance the outcome more to ensure better success of the business. Aims, goals, objectives or purpose: The key aims, goals, objectives and purpose of this study has been put forth as below. Aims: To assess the effectiveness of web analytics in promoting the businesses. Goals: To enhance the promotional activities of the company by ensuring better result. Objectives: The key objectives of the study are as mentioned below. To identify the effectiveness of web analytics to measure the effectiveness of promotional activities of the firm? To identify key drawbacks lies in the promotional activities of the organisation. Purpose: This study will facilitate Love for Food to improve its promotional strategies. The enterprise will also be able to assess the probable return on investment it will be able to get in short term and long term perspective (Miller, 2012). The analysis will also facilitate the organisation if it will be successful to meet it anticipated target more effectively. Questions: Based on the above discussion following research questions have been identified for this study. How much is the web analytics effective to measure the effectiveness of promotional activities of the business? What are the key drawbacks in the promotional strategies of the organisation? Selection of experiment area: Strategies: There are many strategies available for the company to develop for conducting experiments (Young, 2014). These are multivariate testing, A/B testing and creation of Facebook pages and posts. Each of these strategies is discussed and justified as below. Multivariate Testing: In this process of testing various interlinked variable are modified to assess the impact of the result. This analysis helps to identify the one combination which is effective for the enterprise (Wang, 2014). In the context of Love for Food, the firm will be able to assess the effectiveness of its different marketing promotions with changing scenario. But this will take much time and make the whole process costly (Chaffey, et al., 2012). Thus, this method of analysis will not be effective for the company. A/B Testing: In this process of testing, the enterprise will be able to test data based on single variable. This is effective for simple projects. But, the projects which have many critical data and interlinked operations, will not able to generate effective analysis from this study (Segura, et al., 2016). The A/B testing however also helps to identify an effective channel of promotions. The Love for Food will require undertaking many promotional tools such as social media, advertisement on television and newspapers (Royle Laing, 2014). But, this will raise the cost of project. Because, it is not feasible for the organisation to make presence in those media. Hence, this method of study will not be feasible for the organisation. Creation of Facebook pages and posts: in this process of method, the business will be able to assess the market demand for the product more effectively (Abell Brewer, 2014). The firm will be able to develop many customised solutions and information. The likes, shares and comments provided by the organisation, will facilitate the enterprise to identify the popularity and attractiveness of its strategies. Love for Food can implement this strategy in cost effective and timely manner (Gerlitz Helmond, 2013). Therefore, this process of analysis will be feasible for this study. Method for conducting experiments: Owing to the feasibility of the process of creation of Facebook pages and posts, Love for Food chose this method of conducting the experiment. Initially, a Facebook account was created. The account was logged using the user id and the password as articulated by the company.       Figure 1:1st Step Creation of the page was the second step after the procedure of logging in into the account. Figure 2:2nd Step Figure 3:3rd Step In this step, the page was selected and was ready to be created. Figure 4:4th Step The primary purpose of creating the Facebook was to connect with the people by using a brand, business or a cause. In this case, the cause or community was chosen to continue with the further step. Figure 5:5th Step By clicking on get started and after writing the name for the page, the Facebook page was created as illustrated below. Figure 6:6th Step Figure 7: Page Created The creation of the Facebook page has enabled the company to attract a number of people at the same time. The page also got about 30 likes. The page has also been receiving comments for the photos and the videos that were uploaded by Love for Food. Hence, this procedure has been useful in the attainment of the objectives. Analysis of your experiment area: Page Views: The above analysis of data identifies that the company has become successful to generate 37 views for its Facebook page. The page was run for 3 weeks. Within this small period it has been successful to generate sufficient views. The above chart also shows the sources of views was not only from facebook.com, but also other key websites such as likestool.com, traffup.net also facilitated to increase the number of views the page. This shows the company can get higher reach through Facebook promotions. Page Likes: The above data shows that the enterprise has been able to increase the likes of the page from 17th Feb to 17th March. The firm has been successful to the likes of pages to a certain extent from 15th March. The above chart also represents that the number of likes has been decreased drastically from 16th march. This represents that the business has not been successful to sustain its market presence. According to the AIDA model, the enterprise requires to attention generation, interest development, desire generation and resulting action i.e. purchasing of services (Hassan, et al., 2015). But, above analysis shows the company has been successful to generate attention for the product. It has also been successful to develop interest (Wang, 2014). But as the organisation has failed to sustain these factors for long, it has not been successful to generate desire and purchase decision. Thus it failed to meet its target of generating high degree of return on investment from the projectReflections upon the use of Facebook/Facebook Insights: Pages on Facebook are public in nature and hence, the engagement with the pages are also public. Initially, with the incorporation of Facebook Insights in my project, I learnt that Facebook insights assists in providing insights to the managers of the page along with the activity of the people on the page (Bharadwaj, et al., 2013). I learnt that Facebook insight is a powerful tool for the individuals who are determined towards the tracking of the interaction of the user on the fan page of the Facebook. It can be seen by each and every admin of the page. I also learnt that it aids in understanding the performance of the page with the help of graphs. In the course of using Facebook insights, I learnt that we will also be able to recognise and determine the best time of the day along with the best day of the week for posting pictures and contents on the Facebook page (Gerlitz Helmond, 2013). Further, it is also mandatory to mention that I also learnt that Facebook Insights are also useful in understanding the use and power of a particular content or post (Frick, 2000). One of the most important things that I learnt was it is a tool that is constantly updated which helps in reflecting the developments in the page. Hence, it is essential to keep a check on the loop. The study identifies that the company has chosen social media for promotional perspective. Since, it is cost effective and has high reach. The other process of analysis for studying the effectiveness of promotional strategies thus has been rejected. These promotional strategies can be identified as multivariate analysis and A/B analysis. The analysis of data also shows; the organisation has been failed to meet its promotional objective as it has failed to sustain the interest. In theoretical perspective of AIDA model (Ward Peppard, 2016), the enterprise has not been quite successful in generating demand and purchase intention for its products. However, the study has been very beneficial and informative to develop analytical skills. So, it will add value in academic and professional endeavours. References Abell, L. Brewer, G., 2014. Machiavellianism, self-monitoring, self-promotion and relational aggression on Facebook. Computers in Human Behavior, 36(1), pp. 258-262. Bharadwaj, A., El Sawy, O., Pavlou, P. Venkatraman, N., 2013. Digital business strategy: toward a next generation of insights.. s.l.:s.n. Chaffey, D., Smith, P. R. Smith, P. R., 2012. eMarketing eXcellence: Planning and optimizing your digital marketing. 2nd ed. s.l.:Routledge. Facebook.com, 2017. Love For Food. [Online] Available at: https://www.facebook.com/Love-For-Food-264565583984164/[Accessed 17 March 2017]. Frick, T., 2000. Return on engagement: Content, strategy, and design techniques for digital marketings.. London: Taylor Franci. Gerlitz, C. Helmond, A., 2013. The like economy: Social buttons and the data-intensive web.. New Media Society, 15(8), pp. 1348-1365. Hassan, S., Nadzim, S. Shiratuddin, N., 2015. Strategic use of social media for small business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172(1), pp. 262-269. Miller, M., 2012. B2B digital marketing: Using the web to market directly to businesses. London: Que Publishing. Royle, J. Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.. International Journal of Information Management, 34(2), pp. 65-73. Segura, S., Fraser, G., Sanchez, A. Ruiz-Cortà ©s, A., 2016. A survey on metamorphic testing. IEEE Transactions on Software Engineering, 42(9), pp. 805-824. Selwyn, N. Facer, K., 2007. Beyond the digital divide Rethinking digital inclusion for the 21st century. UK: Futurelab. Wang, P. e., 2014. Graphical representation of multivariate data. 2nd ed. London: Elsevier. Ward, J. Peppard, J., 2016. The Strategic Management of Information Systems: Building a Digital Strategy. London: John Wiley Sons. Young, A., 2014. Brand media strategy: Integrated communications planning in the digital era. Basingstoke: Palgrave Macmillan.

Revolution Girl Style: Fifty Years of Women in Rock and Roll Essay

Revolution Girl Style: Fifty Years of Women in Rock and Roll Rock and roll was born of a black man's soul and a white man's...well, his whiteness; his wallet and radio station. Rock is the white man's version of black man's music; it's full of rebellion and rawness and soul, a style of music that captured America's youth and the fire and brimstone of the clergy's private hell. Elvis heard Big Mama Thornton's throaty and soulful "Hound Dog" and the rest is history; unquestionable talent aside, it was his white skin that allowed certain DJs to play him on the radio in the midst of the rigid segregation of the nineteen-fifties. Ever since then, rock has constantly walked the line between trendsetters and trendfollowers; those who innovate and those who capitalize. It is, perhaps, a natural occurance when you combine rebellion with big business. An innovative band or artist does something raw and passionate; other artists or labels take it and water it down just enough to make it marketable. As such, rock also has to keep reinventing itself, for t oday's innovation will quickly become tomorrow's tripe. The rawness of rock either frightens people or attracts them; its ability to shock and offend is legendary and vital to the survival of the genre. "Rock has always professed (although many times hypothetically) to ally itself with rebellion and to the dismantling of the status quo." (Juno 4) In the 1960s, racial tensions far surpassed gender ones; the Supremes encountered far more prejudice because of their black skins than Janis Joplin did because of her gender. But in the late sixties and early seventies, the faultlines that held together America's illusions of bliss fractured, and out of the cracks came people fighting for sel... ... Juno Books, 1996. Laven, Anna. Telephone interview. 11 April 2004. McDonnell, Evelyn and Ann Powers, ed. rock she wrote: women write about rock, pop, and rap. New York: Copper Square Press, 1995. Morgan, Joan. When Chickenheads Come Home to Roost: A Hip Hop Feminist Breaks It Down. New York: Touchstone Books, 1999. O ¹Dair, Barbara, ed. Trouble Girls: The Rolling Stone Book of Women in Rock. New York: Random House, 1997. O ¹Hara, Craig. The Philosophy of Punk. San Francisco: AK Press, 1999. Sinker, Dan. Punk Planet: The Collected Interviews. New York: Adeline Press, 2003. Sinker, Dan.  ³Venus. ² Punk Planet July-Aug 2002: 64-67. Swirling, Ross. Telephone interview. 11 April 2004. Turner, Chà ©rie. Everything You Need to Know about the Riot Grrrl Movement: The Feminism of a New Generation. New York: The Rosen Publishing Group, Inc., 2001.

Nursing Ethics: Patient Abandonment Essay -- Nursing Case Study

This case study examines a case of an LPN who became ill while about halfway through her shift and chose to go home. This LPN was assigned to care for five patients in an obstetrical ward, four of which were considered stable. The fifth patient was awaiting an obstetrical consultation when the LPN became ill and vomited. At this time, she notified the other nurses and, subsequently, the charge nurse that she needed to leave due to illness. The charge nurse instructed her to notify her supervisor prior to leaving the facility; however, the LPN chose not to do so and went home. Her reasoning in not notifying her supervisor as she was instructed was that she feared that the supervisor would ask her to go to the emergency room for care. The LPN testified that she did not want to pay for an emergency visit and that she intended to make an appointment with her family doctor early that same day. The facility terminated the LPN’s contract and also reported her to the state boa rd of nursing for patient abandonment. As a judgment, the board of nursing suspended here nursing license pending a psychological examination and fined her $1000 for abandoning her patients. In this paper, we will examine the viewpoints of the LPN, the charge nurse, and the nursing supervisor as they relate to the Nurse Practice Act and the board of nursing. While the art of nursing has been around for centuries, the United States enacted the first nursing laws in 1903. The first nursing acts where developed as a response to conflict between nursing roles and physician roles. Nursing Practice Acts are enacted by each state’s legislature. Texas enacted the Nurse Practice Act in 1909. These acts are broad in regards to the practice of nursing, so the reg... ...ent’s needs and rights ahead of her own and ultimately do the right thing by her clients. Works Cited McDonald, Mackay & Weitz, llp,(2009). The texas board of nursing. Retrieved from http://www.healthlicensedefense.com/nurseshtml The Texas Board of Nursing,(2009). Nursing practice act. Nursing peer review, nurse licensure compact, & advanced practice registered nurse compact. Austin, TX Texas Board of Nursing, . (2004, February 1). Rules and regulations. Retrieved from http://www.bne.state.tx.us/nursinglaw/rr.html Wilson, N.R. (2011). Legal issues and the school nurse. Retrieved from http://staffweb.esc12.net/~mbooth/school_nurses/New_Nurse_Orientation_Manual/Willson_Nancy_Roper_%20Legal%20Issues%20and%20the%20School_Nurse_7-14-091.pdf Wright, L.D. (2011, February 8). Nursing jurisprudence. Retrieved from http://www.nursing-jurisprudence.com/

Remember the Titans Film Essay

In the film remember The Titans directed by Boaz Yakin, an important character in the film is Coach  Herman Boone. He uses his determination and skill to make the titans successful. This is shown  through the use of visual and verbal features such as camera angles, costume, use of dialogue and  music. Boone’s acceptance and tolerance teaches the team to learn to work together to achieve their goals and success. Herman Boone is an important character as he had to accept coach Yoast. They learned to tolerate each other. At the beginning of the film they didn’t get along but in order to make the team a success Boone learned to. This is because when Boone arrives in Alexandria to take over from the old Coach, Bill Yoast neither of them were welcoming or friendly towards each other once. Once they got over each other’s differences, they began to develop a good football team to win the state championships. Herman Boone is a respected character in the film. He had to accept the new team and the old coach, Yoast which was now the assistant coach. Both coaches had to learn to work together. They finally accepted each other and the titans went on to win the state championships. Yoast started to accept Boone when he heard Boone talk about the fight at Gettysburg where black and whites had been fighting against each other. Through dialogue, Boone revealed to the players â€Å"If we don’t come together at this point â€Å" about how the futility of battle, how it had torn families apart, dividing friends, creating rifts. Yoast then realized why Boone was so harsh on the team. He realized that Boone wanted to overcome the continual racism. This was shown by the use of camera angles extreme close up and close up to show the emotion from Boones speech. It showed how he was tormented by the continual fighting, sad that the players were continuing the same fight years ago. Yoast realized that Boone was only trying to bring the individual players  together as one team, even if they had to tolerate each other. It was through the use of camera angles that Yakin showed the sadness Boone was feeling, realizing that prejudice was stopping the players from coming together as one team. Herman Boone had to learn to tolerate Bill Yoast and his football coaching ways just Yoast also had to tolerate Boone so they could make a successful team. At the training camp they both saw how each others coaching was benefitting the team. They all were starting to work together as a great successful team because of learning to work together .This was shown at their first game where they won, continuing throughout the season as they did not lose one game the whole season. This was through Boone’s determination to make the team successful. This was reinforced by use of upbeat music to show Boone’s and his team successes. Wide angle shots were used to show the whole team getting along and succeeding. I learnt from Boone’s tolerance that individuals and groups can succeed together no matter what race they are if they all make minor sacrifices. In the film Remember The Titans one of the main characters Herman Boone is determined for the titans to succeed. He is tough on them by, he does this by accepting his fellow coaches and the members of his team. And how he realizes he has to makes sacrifices in order for the team to come out on top. These messages and values are shown by camera angles such as close up extreme close up and music.

Pob Marketing Sba Essay

This study seeks to investigate the marketing strategy of Kenlee’s & Company Cereal Limited (KCCL). This successful cereal producer prides itself on having a quality product and a policy of putting customer satisfaction first. The importance of the marketing mix, market research, competitors, substitutes and customer satisfaction all impact on the strategy adopted by KCCL. The impact of branding and the various choices available to the marketing department will be discussed and the Ethical responsibility KCCL owes to its customers will be highlighted. Description of the Business Kenlee Cereal & Company Limited (KCCL) was founded in 1987 as a privately owned family business. The company is involved in the production and marketing of cereals. In1997 it took on a partner to provide more capital. It is also a limited liability business. This medium sized company employs 50 persons. It is financed by loans, personal savings and investments through its partnership with its local business partner Erica’s Country Styled Honey Roasted Peanuts. KCCL is located off the Sir Solomon Hochoy Highway close to the Presal fly-over. It plans to become the leading exporter of cereals in the Caribbean and thereafter the international market. Organization of the Marketing Department Organization of the Marketing Department Marketing Manager: – The Marketing Manager is responsible for the cereal marketing and also the profit and loss of his department. Advertising Manager:- The Advertising Manager oversees the whole process of advertising for KCCL. The process begins from market research and finally leading to the actual sales. Advertising at KCCL is based on the image the company seeks to portray. In this case, the company is concerned about producing a cheap, quality, nutritious and tasty product. Sales Manager:- Sales Managers are responsible for sales. Their role involves organizing, motivating and leading sales teams. They are responsible for the combined performance of the team. At KCCL, Sales Managers are responsible for: †¢Recruiting and training sales staff †¢Supervising, motivating and monitoring team performance †¢Allocating areas to sales executives †¢Setting budgets/targets †¢Liaising with customers which includes actual selling (Wholesalers, Retailers) †¢Keeping abreast of what competitors are doing Market Research Customers differ on many dimensions- taste, needs, and expectations. Managers therefore need to ensure that their product satisfies these tastes. Market research is therefore very important to reveal customer needs. Before this can be done the potential customers had to be identified. This is done by either: †¢Targeting the whole population †¢Segmentation (geographical, behavioral or demographics) †¢Niche marketing KCCL has chosen to target the whole population. At the company’s recent launch of its new product. KCCL chose to segment themarket using demographics to identify its customers. Characteristics such as age,income, occupation or education can be used to divide the population. In theintroduction of its new Granola Bar, age was used to identify the target population.The age groups were: †¢3-14years †¢15-35years †¢36 and older The marketing manager identified the needs of these groups with respect to their nutritional needs. The (3-14years) group indicated that these persons  needed proper nutrition in order to promote healthy growth and development. The (15-35 years), included students and persons â€Å"on the go†.The (36years and over), were persons who did not need to eat as much. This group’s mainconcern was focused on the maintenance of their health. The study of these segments identified a market for a nutritious meal-Kenlee’s Crunchy Bar was the result. Price Price is an important aspect of the marketing mix which must be considered. The price a product is sold at is dependent on the following:- †¢The pricing objective the firm sets for itself †¢The demand for the product †¢Cost incurred in production, marketing and distribution The product characteristics Pricing is very competitive as there are four other similar companies with whom KCCL has to compete with. KCCl’s prices are based on cost plus mark up. KCCL has chosen a Market leadership objective. The aim is to increase their share of the market. Competitors The market is very competitive. There are four major companies that sell the same products. See pie chart which shows the percentage of the market held by these cerealmanufacturers. Substitutes Substitutes are a threat to any company. This occurs if there is in existence products thatcan replace it. There needs to be qualities that the product exhibits that identifies it fromothers, if possible. Sales Forecast The following table shows a sales forecast for KCCLs products. This was based onhistorical records of sales for the past five years. ProductUnits/Mth (000)Retail Price ($ per unit) Cereal1000$2.00 K Flakes200$2.50 Wheat Thins1500$15.25 Coco Flakes100$13.50 Branding and Packaging The Cereals produced are branded under the name KCCL and it is a well known brand.The product carries a distinctive red and white logo of the company. Branding is veryimportant because it allows consumers to identify the product of a particular manufacturer. Branding issues include: †¢Brand name selection †¢Brand name extension †¢Brand sponsor KCCL’s launch of its new product, Kenlee’s Crunchy Bar was under its present brandname. This name has been established in the minds of consumers as a quality cereal. Ithas therefore chosen a line extension strategy since its product has similar features to its present products. KCCL packages its products using attractive foil packaging. The packaging carries thecompany’s colors for immediate identification. The colors used for the logo are the colorsof the nation flag of Trinidad and Tobago.Information given on the packaging includes: †¢Nutritional information †¢Ingredient †¢Expiry date KCCL ’s Price Strategy Their strategy is to to have market-share leadership to ensure its continued survival andexistence. It has chosen to sell its products at the lowest possible price in order to capturea large share of the market. Place The method by which the product gets to the consumers is called channels of distribution.KCCL has a fleet of vehicles to transport its products. It also subcontracts delivery invery far geographical areas. Many small retailers buy directly from the centrally locatedoffice. Delivery is made twice weekly by boat to Tobago. Promotion Mix Kenlee Cereal & Company Limited (KCCL) advertises it products by the use of print,radio and television. In-store displays are sponcered by local businesses. The selling of KCCL’s products are carried out through, sales meetings, sales presentations and incentive programs. KCCL products are promoted by the use of coupons and product samples. It also promotes its products through contests. Government Regulations The Bureau of Standards sets the standards in Trinidad and Tobago in terms of qualityand workmanship of products. Some standards include: †¢Products must be labelled †¢All ingredients identified †¢The value added tax (VAT) must be included in labelling of the price †¢Information must also be written in English Technology KCCL uses high mechanization which reduces costs. All machinery used by KCCL isvery efficient and this increases productivity of the company. Record keeping iscomputerized. Consumer Complaints KCCL has two consumer complaint offices; one is located at its head quarters and the other in Tobago. KCCL addresses all complaints and has a three day response policy. Ethical Issues †¢Ingredients stated on the labeling and advertising of products is accurate and not misleading †¢Correct declaration of sales for taxation. †¢Proper disposal of waste †¢Money laundering to hide illegal business transactions KCCL has maintained its motto of having good legal and ethical business standards Conclusion Key to success of Kenlee’s & Company Cereal Limited are: 1.Quality products. 2.Good customer service. 3.Good distribution channel. 4.High ethical and business standards.